Source: Eater


“2018 was inarguably the year of CBD: Marijuana’s non-psychoactive…But while CBD consumption can certainly lend a chilled-out vibe at the proper dosage, to actually get high, there needs to be some THC involved, whether it be smoked or otherwise consumed — and it seems drinking your weed will be a big trend for the year ahead. Legal marijuana raked in $9 billion in 2017…that figure is expected to swell to more than $23 billion by 2022…marijuana use has been transformed into a full-on lifestyle brand…Legal weed — and the companies profiting from it — wants to permeate every sector of adult life…big business goes where the money is, and right now it seems the next big thing is weed drinks, with at least one industry analyst projecting the cannabis beverage market to be worth $600 million by 2022. Plenty of THC-containing cannabis drinks are already on the market in places where weed is legal for medical or recreational use: Seattle-based Tarukino makes both THC and CBD varieties of apple cider; rapper the Game has an edibles line that includes THC-infused lemonade; and a company called California Dreamin’, which has raised more than $2 million from investors, makes THC sodas in flavors like pomegranate and tangerine.Earlier this year Corona owner Constellation Brands invested $4 billion in a Canadian weed company, and shortly thereafter, fellow brewer Molson Coors announced it was teaming up with with a different Canadian marijuana company to “create [a] joint venture focused on non-alcoholic, cannabis-infused beverages,” according to a press release…Diageo, parent company of spirit brands like Johnnie Walker and Tanqueray, has also been seeking to invest in cannabis. Makers of nonalcoholic drinks like Coca-Cola and Pepsi have tentatively expressed interest in the space, too…Last June, Lagunitas Brewing Co. launched Hi-Fi Hops, a hoppy, non-alcoholic, cannabis-infused beverage that’s only available at dispensaries…The first Cannabis Drinks Expo will be held in July 2019 in San Francisco, the perfect place for big startup money and venture capitalists to commingle with weed growers and professional pot enthusiasts…numerous companies are still willing to make big-money bets that people will be chomping at the bit to sip, rather than smoke, their weed.”


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