Authored by Kashmira Gander via Newsweek

As veganism edges further into the mainstream, the founders of a new online community have unveiled ambitious plans to make a virtual “vegan nation” with its own “cruelty-free” cryptocurrency.

Partly brought to widespread attention by high-profile figures like Beyoncé and Ellen DeGeneres, the last decade has seen a spike in interest in veganism, which involves rejecting all animal products, from meat to milk and leather.

Research has also pointed to the benefits of reducing meat consumption: A 2016 study at the University of Oxford, for instance, found that a global switch to predominantly plant-based diets could save eight million lives by 2050, as well as cut greenhouse gas emissions by two thirds, and save money on health care.

Launching today, VeganNation bills itself as the first vegan-friendly community platform to have its own cryptocurrency, called VeganCoin.

The platform features an online marketplace for vegan products and services, enables users to share vegan-focused content such as recipes, and order food from nearby vegans. (That is if enough people sign up). VeganNation users will be able to use VeganCoin across these services.


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